Now is the time to closely review the strengths and weaknesses of each sales team member. Before the economy improves, which it is doing now, you should look at who you can do without and start searching for better quality replacements. Lots of good talent on street for other reasons and smart CEOs take advantage of this. If you don’t know who is good, marginal or poor except for sales records, look into more objective, deeper assessment tools. The cost and time is little, especially when compared to future potential sales increases.