Now is the time to closely review the strengths and weaknesses of each sales team member. Before the economy improves, which it is doing now, you should look at who you can do without and start searching for better quality replacements. Lots of good talent on street for other reasons and smart CEOs take advantage of this. If you don’t know who is good, marginal or poor except for sales records, look into more objective, deeper assessment tools. The cost and time is little, especially when compared to future potential sales increases.

This is a great time to ramp up your business growth activities. Most businesses are still in their fox holes waiting for some magical sign that it is ok to go out and sell. BUNK! Now is the time to get out there and sell. History has proven this time and time again. For those who dare to forge ahead NOW will win very BIG within 4-6 months. Why wait for everyone else to get their confidence back and increase your competition? Get out their and sell their best customers. I’ve been through several recessions and I’ve seen this action work many times. So go for it!!!!!